Ch...ch...ch...chocolate too?!

Good morning everyone,

I know it's hot...but you're going to have to get used to it. Summer's here. Well, technically rainy season is here-but I can't tell the difference these days. It's just hot and humid. And this week's forecast looks like summer-there's no rain expected for the next five or six days and highs will be in the high 20s all week. But who knows, this time of year the weather can change in a heartbeat.

As we all know PM Abe loves a weaker yen. It must be good for his buddies at Toyota or Mitsubishi. It certainly isn't that great for us. Because Japan imports a lot of foodstuffs, it means that prices are rising for everything. We can live with that as long as salaries are rising too, but that's not happening. All that's happening is the major exporters are pocketing their profits and the major importers are passing on the extra costs to the consumer. It's a lose-lose situation for the little guy (that's me and you...well, me anyway...ha ha!).

This isn't new, so why am I complaining about it today?

It's because I saw this in the news.

チョコの量減っちゃう

Did you see it? Meiji and Glico (Japan's two largest chocolate makers) are facing increased costs with the weaker yen and growing popularity of chocolate around the world, so...well, you'd think that they'd be raising the prices of their chocolates, right?

Well, you'd be wrong. What they are going to do is reduce the size of the chocolates! That's right! The Meiji bar will become 1cm shorter, my Choco Balls will become smaller and Dars chocolates will still have 12 pieces per pack, but each piece will become smaller!

chocolate sizes reduced

I don't know about you, but I'm a cynic (not about everything-just about the government and big business-especially in Japan where it's often difficult to separate the two). Why are they not raising the prices? That's the normal thing to do. By changing the size, they need to change the packaging and that costs a lot of money and creates a lot of problems (shipping boxes sizes, storage systems, marketing plans will all also have to change). That seems like a lot of trouble compared to just raising the prices by a couple of yen. And why are both of the two largest chocolate manufacturers doing it the exact same way and at the same time? That sounds like collusion to me. Don't you think so? If I was Glico and Meiji was decreasing the size of their chocolates, I'd make mine bigger! And I'd do a huge advertising campaign to tell everyone that mine was bigger! Ha ha!

Anyway, the bottom line is that our chocolates will be getting smaller this year...that is some sad, sad news...

Have a great day!


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