Fashion for the elderly

Good morning everyone,

The good news is that the rain from last night has already stopped and today is shaping up to be a sunny day. In fact, the whole week is looking not's going to be in the mid-teens for the next few days with mostly sunny weather. Not too bad, I'd say...I'd be complaining if it were October, but for the beginning of December?! No way! It's great weather!

"Tsuru to Kame"

The aim of this free paper is to introduce the cool lifestyle and fashion of our senior citizens. Also, it highlights some of the unique aspects of our region. 

Who said country life was boring? 
I´ve recently heard about a free paper called Tsuru to Kame (鶴と亀). I don't know how new or old it is, but the interesting part is, this is a fashion magazine for elderly people. Which explains the title Tsuru (crane) and Kame (turtle). There is a saying in Japan, tsuru wa sen-nen, kame wa man-nen (鶴は千年亀は万年), which means cranes live a thousand years and turtles for ten thousand years. Both animals are symbols of long life in Japan.
A month or two ago, Japan celebrated Keiro no hi (敬老の日/ respect for the aged day). Japanese people are known for having a long life. Having a very old relative isn´t something rare in Japan. Currently 33.84 million people are over 65 years old and this is about 27% of entire population in Japan. Among those, there are 61,568 people who are over 100 years old.
So why not publish a fashion magazine for them? Just because they don´t dress like hipsters doesn´t mean they are not into fashion. I´ve seen some super fashionable older people in the media, but all of them dress as if they are in their 30s or 40s and obviously they don´t represent the majority of the elderly in Japan. 
I´m sure they all love talking about fashion and buying new clothes. However, I have no idea where they would learn about fashion that suits their age and lifestyle and it´s definitely not in Vogue magazine. 
Tsuru to Kame was created in Nagano Prefecture which has the highest average age in Japan. And now this magazine is distributed not only throughout Japan, but also in Taiwan. New issues disappear as soon as they are put on the shelves. Not surprising really, is it? With fewer grandkids, grandma and grandpa have more time and money to spend on themselves.

Have you actually seen a copy of this magazine? I haven't. I'd really like to check it out. If you ever find a copy lying around-even an older issue, please snag it for me!

Have a great day!

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