New Coke flavour is...

Good morning everyone,

It's going to be warm and sunny today-it's a perfect day to play hooky from work...I wonder if anyone will notice...tomorrow will be warm too, but unfortunately it's looking like we'll see rain all day. The long weekend will be sunny but cool with daytime highs of around 10C or 11C. Then, we may see some rain again the beginning of next week.

When it comes to adding weird and wonderful flavours to carbonated beverages, Pepsi has been leading the way in Japan, going boldly where few others dare to go with releases featuring salty watermelon, lemon and mint, and even sakura cherry blossom. Coca-Cola, on the other hand, has been known for playing it safe, instead opting to market their signature soda in different packaging designs and using an innovative freezing technology that transforms a regular serving of Coke into a bottled slushie.

It’s not often that Coca-Cola decides to add a new ingredient to their namesake soft drink, so when it was announced that a new flavour would be introduced as a “historic first” for the company, everyone in Japan sat up and took notice. Well, maybe not EVERYONE, but definitely all Coke fans anyway...

While we’ve seen orange and lemon versions of Coca-Cola in the past, this is the first time for the company to add ginger, which is said to give the drink a hint of warm spiciness. Japan will be the first country in Asia to get the new beverage, where it will be limited to sale during the winter season, due to the fact that ginger is traditionally viewed here as a warming ingredient.

coke

Consumers in Australia, however, were actually the first in the world to enjoy the new beverage, as it made its debut there last month, where the drink was billed as a perfect summer thirst-quencher. According to the company, Australian consumers enjoy an icy cold Coke on a hot summer’s day, and the ginger flavour is said to pair well with seafood, light salads, and Asian fusion cuisine, which is popular there in the warmer months.

coke-ginger

The subtle hint of ginger is said to have a scent and flavour that matches the drink perfectly, while providing a hint of spice that gives it a clean and refreshing aftertaste. People in Japan will be able to enjoy the new drink from 23 January, when 500mL bottles will go on sale around the country at a recommended retail price of Y140. Or if you can't wait, you could fly to Australia to pick up a bottle...hmmm...I think I'll just wait...I need to save my money to take that first class flight to London and get the JAL 'happy coat'. Ha ha!

Have a great day!


Post a comment

Private comment

最新記事
最新コメント
最新トラックバック
月別アーカイブ
カテゴリ
Visitors
検索フォーム
リンク
QRコード
QRコード
RSSリンクの表示