Premium Friday incentive?

Good morning everyone,

It's looking like this week will be getting nicer and nicer. Tomorrow's high will be 21C and by the time May 4th rolls around, daytime highs will be 26C...which is great...unless you're me and have a race and hate running in hot weather.

Do you remember me writing about Women's lingerie maker Triumph International (Japan) Ltd before? They've done themed bras for all kinds of occasion and now they are doing their bit to promote the government-sponsored initiative, Premium Friday.

Premium Friday is a campaign that started in February, in which the government urges people to leave work at 3 p.m. on the last Friday every month in the hope that it will boost consumer spending.

On Wednesday, Triumph unveiled a special Premium Friday Bra. The Premium Friday bras feature built-in purses in the cups and an alarm clock that sounds at 3 p.m. to remind the wearer to get out of the office and into the shops.

What do you think? Are you tempted? There not the sexiest bras I've ever seen, but I wouldn't complain if someone showed up wearing them...ha ha! I'm just glad that they didn't make an alarm clock for men's underwear, that would feel pretty weird if it buzzed while I was still at work...ha ha!

Have a great day!


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